On Sunday 8th March, 86,174 people piled into the MCG to watch Australia win the ICC Women’s T20 World Cup, which alongside 1.1 billion video views across ICC channels during the tournament, clearly demonstrated the huge strides that women’s cricket has taken in recent times.
Since that game-changing moment however, COVID-19 has impacted the sporting landscape. There are particular concerns about how COVID-19 will affect women’s sport, with a media narrative developing that talks of a “lost summer of women’s sport” and questioning national governing bodies’ commitment to supporting their women’s teams, programmes and playing opportunities. Women’s cricket has not been exempt from this narrative.
However, working with County Cricket Boards, clubs and the wider cricket community across the country, the ECB wants to demonstrate that as a game, we are as committed to our ambitions for women’s and girls’ cricket as we have ever been. We know that lots of people have worked incredibly hard during the pandemic to protect the momentum behind women’s and girls’ cricket, and there is a huge amount of brilliant activity taking place that we want to shout about.
Already over the summer in Devon there have been lots of succesful cricket events and initiatives run by Devon Cricket, the Devon Women's Cricket League and clubs alike.
We want women and girls to know that cricket is a game for them at every level and will therefore use the Women’s Big Cricket Month as a platform throughout September to coordinate the sharing of stories and profile activity across CCB channels, club channels, ECB channels and external media.
The Women’s Big Cricket Month will also be used to highlight opportunities for women and girls to play, watch or attend cricket across the next 12 months with the weekend of 26-27 September – which sees England Women v West Indies and the final of the Rachael Heyhoe Flint Trophy – a perfect profile opportunity for all of us in cricket to ensure that women and girls know that cricket is a game for them.
What is the ask of Clubs and community cricket venues?
Clubs and community cricket venues may wish to support in the following ways:
Share their stories of what they are doing for women and girls at their club.
Share stories of individual women and girls within their club who have progressed
through the pathway or have unique stories to tell.
Host and promote women’s and girls’ activity (for example a softball game, girls’
only All Stars Cricket sessions or a traditional women’s cricket match).
Encourage their members to watch the England women’s international T20 match vs West Indies live on the BBC and Sky Sports on Saturday 26th September and the
Rachael Heyhoe Flint Trophy Final live on Sky Sports on Sunday 27th September.
The ECB has made available in the ECB Resource Hub a number of static assets to help with the promotion of activity. A list of these assets is provided below. We have also provided some guideline copy for use across social channels. If you have a story to share or would like support to run a Women and Girl's event at your club, then please contact Ann-Marie Presswell, our Women and Girl's Development Officer.
Clubs and venues must register an account with the ECB Resource Hub to access these – this can be done at https://resourcehub.ecb.co.uk/login.